MAPD/PDP: Communications and Marketing

<p>This course examines what types of communication materials are regulated, what must be included in the materials and what is prohibited, how the CMS approval process works, the parameters of promotional marketing to beneficiaries, and what role providers and pharmacies are permitted to play in marketing a sponsor’s plan. Topics in this course include: Definitions; Marketing Review Process and Required Documents; General Communication Requirements; General Marketing Requirements; Outreach Activities; Websites and Social/Electronic Media; Call Center Requirements; and Marketing and Sales Oversight. After completing this course, learners will be able to <span style="color:black;">identify the communication materials that are regulated by CMS, the information that must be included in the materials, and how the CMS approval process works. Learners will also be able to identify what role providers and pharmacies are permitted to play in marketing a sponsor’s plan.</span></p>

After this course learners will be able to identify the communication materials that are regulated by cms, the information that must be included in the materials, and how the cms approval process works. identify what role providers and pharmacies are permitted to play in marketing a sponsor’s plan.